As per a recent survey, experts deduced that indeed in the last 100 or so years, millennials have been the most important brand audiences.
Considering the current demographics of millennials and the influences brands have on them, securing their loyalty should be right on top of the “to do list” for businesses today. To reach out to millennials is not so simple; as this generation comes with a huge variation in taste preferences, though approximately the same mindset. Here, marketers have the real test to work on their skills with native, social media and video marketing. The trend has changed completely in these last ten years and today mobile apps, social media marketing and the online world consume a major proportion of the millennials’ daily routine. Traditional marketing tactics, especially commercials are unable to sway them, for example I being a millennial can be sure of at least one thing, and that is that, I hate it when I have to watch an ad before reaching to my video. Millennials are the largest consumers of ad blocking programs on their computers and this can give the ad agencies a tough time in finding their sweet spot and grabbing their attention.
Businesses are doing special brandings for Millennials and this is the reason you will see 4 to 5 different commercials for the same new product that any business launches. It is not to confuse the audience but to tell them in so many ways about one thing, which finally makes up their mind to buy it.
This goes for every business regardless of the products line you have. Your customers need special attention and this does not go down without an effort and key points are:
How to make Millennials an easy target for brands?
Millennial targeted products and industry is getting high attention from its large customer chain from the same generation. But some business starters, who do not have marketing research and analysis department in their organizations; definitely need to know the buying pattern of the generation Y, through SEO.
Same goes to those who are running older businesses but have not set any priority to the needs of this Generation. Regardless of the fact that you are new or old in business, if you want to see your numbers multiplying you really NEED to acquire those patterns.
Here are some quick SEO expert advises for you, if you are to study how this will work for you:
Target Social Media And Search Engines:
These days everyone is online and being able to use the internet on the go with various apps on smart gadgets makes it very laid-back to target a huge crowd and whole of the world in just a few minutes.
Personalization through emails, customer widgets, and in-app feedbacks are very useful to record suggestions and improve your customers. Drop boxes can be used to monitor customer feedbacks.
With the improved technology and internet marketing, a huge crowd can be covered through by creating a business page, community groups, discussion boards, and blogs to make sure you collect the customers’ direct feedback which will in fact be less costly than any other means of gathering data to enable customer marketing of your company to do qualitative analysis over what might be missing and what might be the most popular product of your company which enhances and provides services and quickly generates revenues.
Business Marketing charts have charted that Word of Mouth is still the most popular way to endorse a foreign and local business. Other search engines do play a vital role but Google being the mother of all, has to rate your business explaining why you must get positive ratings to ensure your business keeps on increasing.
Research has shown for local businesses’ standing, that the reviews from Google+ have an unswerving impact, therefore clearing up why white-hat technique SEO is compulsory to maintain the business coverage for all online consumers as 85% business is generated from the ratings provided on the search engines and social media. Hence, your online presence is easily streamlined.
Keep reading as we promise to provide more insight to streamlined online presence further for your business growth.